House Down Studios

[ Service · SaaS ]

SaaS explainer videos.

A hero explainer that makes people finally get what your product does — plus the social cuts to run it everywhere. Script, design, animation, sound. One team, one bill, one deadline.

60–90s
Hero length
4–6 wks
Production time
From R60k
Starting budget

FAQ

How long should a SaaS explainer video be?

60–90 seconds for a hero landing-page video, 20–30 seconds for paid social cutdowns, and 2–3 minutes for onboarding or product tours. We usually deliver the hero + at least two social cuts from one production.

How much does a SaaS explainer video cost?

In South Africa a polished 60–90 second 2D animated SaaS explainer typically lands between R60,000 and R180,000 (~$3.5k–$10k USD) depending on script, characters, custom illustration and sound design.

How long does production take?

Four to six weeks end-to-end for a 60–90 second animated explainer: 1 week script + storyboards, 1 week style + design, 2–3 weeks animation, 1 week sound + polish.

Do you write the script?

Yes. We work from your product docs, positioning and calls with your team to write a script that leads with the customer's problem, not your feature list.